In case you haven’t heard, the fourth season of AMC’s Mad Men premieres tonight at 10 PM. But you’ve probably heard. As I mentioned last year, Mad Men is quite the buzzworthy show, which means promotional material and spoilers are somewhat hard to avoid.
Luckily, I have been able to stay somewhat sheltered from the released information about this season—I prefer to enter new seasons with no preconceptions. This is particularly exciting in the wake of last season’s Mad Men finale, which set up a totally new realm for the characters to inhabit.
Season Three ended with almost all of the main characters—Don Draper, Roger Sterling, Peggy Olsen, Pete Campbell, etc.—leaving Sterling Cooper to start a new agency. Meanwhile, Betty was flying off to Nevada to marry Henry Francis. In other words, there are a lot of things to be explored as the new season picks up.