As you almost certainly know by now, this is Tiger Woods’ latest Nike commercial—his first new ad since his marital shit hit the proverbial fan back in November, and Woods subsequently went from respected golfing machine to tired punchline.
A lot has been said about this ad. That it is a shameless instance of a company capitalizing on a troubled marriage to sell a product. That it is crass manipulation of a dead man’s voice. That it is an illustration of Tiger Woods’ narcissism. That it is a rare example of a company promoting its sponsor, as opposed to a sponsor promoting the company. That it is just downright creepy and weird. All of these may or may not be true.
What hasn’t really been said about the ad, though, is that it is a really startling and brilliant piece of marketing. Continue reading »