Posts Tagged ‘pti’

Monday Medley

What we read while assigning baseball allegiances to past assassins…

  • If we were to begin a series of old, esoteric interviews, this one from the Paris Review of Jorge Luis Borges would be a good starting point. Learn, among other things, what Borges’ favorite fabricated English word is. Unfortunately, while discussing the origin of character names, he does not bring up our resident sports revolutionary.

The LeBron Commercial

Yesterday, when LeBron James tweeted his new Nike commercial, called “Rise,” it got more positive feedback than anything James has done since winning second MVP. People on Twitter loved it (if you didn’t know this, LeBron himself took the liberty of retweeting practically every good thing said about the ad), Tony Kornheiser and Michael Wilbon both called it “brilliant” on Pardon the Interruption, and the Internet went crazy praising it as the first positive step in the rehabilitation of LeBron’s image.

“Rise” certainly is another example of Nike grasping the nuance behind a sponsor’s public image (something I was in the minority in seeing in April’s Tiger Woods ad). In 90 seconds, the ad manages to touch on LeBron’s Decision, the fallout, the betrayal felt in Cleveland, the criticisms he took from Michael Jordan and Charles Barkley, his new role as the NBA’s Bad Guy, the attacks on LeBron’s “handlers” this season, his infamous “mental notes,” and the drop in his celebrity value, among other things.* It’s impressively comprehensive for one ad. Continue reading

Happy Time for Pardon the Interruption

Now, I didn’t get ESPN until right before Pardon the Interruption debuted eight years ago Thursday, so I don’t really know what ESPN’s afternoon programming looked like. I imagine there were a lot of SportsCenter reruns, maybe some extra NFL Lives just in case we weren’t sure how OTAs were going in mid-June, and possibly some Up Close with Gary Miller.

Eight years later, those SportsCenters aren’t reruns but rather the same show aired again live, those NFL Lives air at night, and Up Close with Gary Miller has been upstaged by the YES Network’s CenterStage with Michael Kay. ESPN’s afternoons, meanwhile, have been revolutionized by the show we affectionately call PTI.

It’s funny when you think about how something so derivative itself could spark a revolution. It would be like Rob Thomas becoming the new voice of a generation. PTI simply preyed on the well-known idea that people enjoy sports and sports debate. All Pardon the Interruption essentially did was take the idea of sports talk radio and put it on television.

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