You will hear me defend agnosticism, insular arrogance, irrational anchoring, and the Second Amendment before you will hear me offer a general defense of the food quality of American fast food chains.
As a child not very into the burger, going to fast food restaurants was a tough experience. While my peers salivated at the mere idea of a Quarter Pounder with fries, I shrugged with indifference. Whether you’re a child or an adult, you should be able to comprehend the frustration that comes from the vast majority of others appreciating something far more (or far less) than you do (e.g. Fireworks!).
Nonetheless, there was one culinary fast food development during my childhood that changed everything. That was, of course, Wendy’s introduction of the pita. In 1997, Wendy’s stunned fast food consumers everywhere by introducing three varieties of “Fresh Stuffed” Pita: Chicken Caesar, Classic Greek, and Garden Veggie. The latter was too bland for my tastes, but the first two options provided my taste buds with such pleasure that the days of fast food frustration were soon forgotten. The flatbread was particularly thick but not dry, the chicken was juicy but not fatty, the dressing was tasty but not salty (well, maybe it was salty based on the nutritional information). There were vegetables other than iceberg lettuce, including, red cabbage and romaine lettuce. The pita provided a great alternative for those who didn’t want a burger or a salad, but something in between. Oh, and the pita was ridiculously cheap. Initially, the price ranged from $1.99 to $2.99.
The NPI research staff has not been able to find the exact date when the pita was discontinued, but it was approximately three years after its introduction. This was devastating. Luckily, as a thirteen year old, I had just become a man and was able to take the pita’s demise with external poise and calm. And I wasn’t the only one who missed the pita: The Yahoo Questioner on this page missed it too (although, he apparently didn’t realize it was missing for nine years). Apparently, the pita did pretty well with the female demographic too. But, Wendy’s discontinued it anyway. To be clear, I have tried McDonald’s snack wrap; it doesn’t compare: The wrap is flimsy, the dressing is just their typical ranch or honey mustard, and the lettuce is iceberg.
So, Wendy’s, please, for the sake of women and children with alternative tastes everywhere, I urge you to bring back the pita.