Posts Tagged ‘another excuse to link to old timey baseball’

The Conan Travesty

In case you haven’t heard by now, NBC has decided to screw one of the best comedians of the last decade. Conan O’Brien, less than a year into his run as the host of The Tonight Show, is being bumped from 11:35 p.m. to 12 a.m., to make room for The Jay Leno Show. NBC’s experiment of moving Leno to primetime has not worked out for the network, not so much because of its lackluster ratings (which NBC always expected and planned to offset with lower costs) as its effect on 11 p.m. local news broadcasts. Advertisers, who NBC had evidently warned to expect lower ratings, were not unhappy, but local NBC affiliates generate a lot of revenue from ads during the local news. With Leno providing these broadcasts with an especially weak lead-in, affiliates complained, and some allegedly threatened to drop Leno.

From NBC’s perspective, this move does make sense: They can undo the Jay Leno mistake at 10, and hopefully revive their 11:30 slot. Conan has been losing to David Letterman in the ratings—a battle Leno always won—since June, even occasionally to Letterman repeats. Surely, NBC hopes that Leno can retake his lead in his old timeslot. Conan, meanwhile, will supposedly get bumped back to 12. Continue reading