Posts Tagged ‘Coke’

An Alternative View from the Wing (and the hotel bed)

I never watch Larry King. If I were to have a dishonorable mention for retiree of the year, King would be it. Yet, recently while staying in a hotel, I watched nearly ten minutes of Larry King. I have other more systematic preference shifts when in different contexts. On airplanes, I almost always order tomato juice despite rarely ordering it on the ground.*

*I do remember taking a flight once in which they oddly took the drink orders before the plane left the ground. After regaining my composure, I believe I opted for no drink.

This phenomenon of changing preferences with changing environments is not limited to me. A German study found that tomato juice is incredibly popular on airplanes, for example. And, apparently, Ginger Ale is also disproportionately popular on airplanes.*

*A quick Google and Google Scholar search did not reveal anything on the hotel television preference issue. There is plenty, however, on Larry King’s awfulness.

Now, a shift to some classic economic theory: revealed preference theory holds that a consumer’s preferences are revealed by their behavior, or purchasing habits. So, if a woman usually buys two apples each week rather than two oranges, the revealed preference theorist would say that she prefers the bundle of two apples.*

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