Posts Tagged ‘LeBron’s decision’

The LeBron Commercial

Yesterday, when LeBron James tweeted his new Nike commercial, called “Rise,” it got more positive feedback than anything James has done since winning second MVP. People on Twitter loved it (if you didn’t know this, LeBron himself took the liberty of retweeting practically every good thing said about the ad), Tony Kornheiser and Michael Wilbon both called it “brilliant” on Pardon the Interruption, and the Internet went crazy praising it as the first positive step in the rehabilitation of LeBron’s image.

“Rise” certainly is another example of Nike grasping the nuance behind a sponsor’s public image (something I was in the minority in seeing in April’s Tiger Woods ad). In 90 seconds, the ad manages to touch on LeBron’s Decision, the fallout, the betrayal felt in Cleveland, the criticisms he took from Michael Jordan and Charles Barkley, his new role as the NBA’s Bad Guy, the attacks on LeBron’s “handlers” this season, his infamous “mental notes,” and the drop in his celebrity value, among other things.* It’s impressively comprehensive for one ad. Continue reading

The LeBron Decision

LeBron James hanging up his Cavs jersey

It isn’t often that a player is accused of being selfish for taking less money in order to win championships. It isn’t often that a player is accused of being self-aggrandizing for holding a special that donates all proceeds to charity. It isn’t often that a player is accused of letting an entire city down after pretty much single-handedly leading his team to consecutive 60-win seasons.

But then again, LeBron James isn’t a normal basketball player, so comparing him to what “often” happens probably doesn’t make much sense.

There was something undeniably disappointing about the way LeBron’s decision played out yesterday. Maybe it was because of the slow, gradual, yet inevitable way it all played out: It went from possibly Miami, to probably Miami, to almost certainly Miami. By the time LeBron actually sat down for his interminable interview with Jim Gray, the outcome was all but certain, even if everyone was hoping that LeBron would justify our collective denial.

But it’s hard to see it being as disappointing if the gradually leaking information had all indicated that LeBron would return to Cleveland, or even that he would go to New York. No, there was something uniquely disappointing about LeBron signing with Miami, just one day after Dwyane Wade and Chris Bosh announced their plans to play in South Beach.

So why, exactly, was this so disappointing? Was LeBron’s behavior really “selfish”? Did he really “betray” the city of Cleveland? Continue reading